Three tips on buying advertising space in ethnic and community newspapers
I have been selling advertising space for 15 years for papers like Alberta Native News and here are three tips for advertising in ethnic and small community newspapers many newspaper publishers won’t like me telling you.
1) Write the ad yourself. Most people selling advertising space know little, if anything, about advertising. I do design ads for many of my clients. However, to save time and money I look for ads people have already placed and use them whenever possible.
2) Ask for far forward right hand placement. The ideal placement is on the third page above the fold.
3) Ask for a free article about you and your company. Many small newspaper will be happy to have a writer interview you over the phone when you buy larger ads. The size of the ad depends on the readership of the paper and how bad the newspaper needs the advertising revenue.
Summer is slow for most newspapers as decision makers are often away or are too busy filling in for staff on vacation. You can usually get free articles especially when your market area is saturated with small publications. December, on the other hand, is very profitable month so you probably won’t get a free article.
I hope this helps some of you
This post is filed at technorati under advertising and newspaper advertising
