Alternative Marketing from the Underground

I have been selling advertising space for 15 years for papers like Alberta Native News and here are three tips for advertising in ethnic and small community newspapers many newspaper publishers won’t like me telling you.

1) Write the ad yourself. Most people selling advertising space know little, if anything, about advertising. I do design ads for many of my clients. However, to save time and money I look for ads people have already placed and use them whenever possible.

2) Ask for far forward right hand placement. The ideal placement is on the third page above the fold.

3) Ask for a free article about you and your company. Many small newspaper will be happy to have a writer interview you over the phone when you buy larger ads. The size of the ad depends on the readership of the paper and how bad the newspaper needs the advertising revenue.

Summer is slow for most newspapers as decision makers are often away or are too busy filling in for staff on vacation. You can usually get free articles especially when your market area is saturated with small publications. December, on the other hand, is very profitable month so you probably won’t get a free article.

I hope this helps some of you

This post is filed at technorati under advertising and newspaper advertising

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MarketingExperiments.com just released their latest brief where you get the results of two pay per click marketing tests for Encyclopedia Britannica and a major online newspaper.

Relevance, as you may know, is how closely related the keywords in your ads and the keywords on your landing page are to the actual search term the visitor entered.

It stands to reason closely matching ads and landing pages should get more qualified visitors and conversions, doesn’t it?

The Britannica test showed how changing just one word in the ad resulted in 147% more clicks.

The second case study delves into more esoteric relevance issues such as relational relevance, necessity relevance, instant recognition and visitor motivation.

MarketingExperiments.com publishes these briefs twice a month. If you are looking for valuable insights gathered from actual case studies internet so you can implement internet marketing best practices for your own business then I suggest you subscribe to MarketingExperiments.com free internet marketing newsletter

This post is filed at technorati.com under MarketingExperiments.com, marketing experiments and ppc relevance

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Band Promotion just became more effective.

While you carefully watch this viral video right to the end, think about how many more people you can attract to your shows, your website or business; when you use well made viral videos, like this one. I am sure you will agree the number will be astounding, wouldn’t you?

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Studying this viral video will teach you more about internet marketing than nearly every e-book available.

She grabs her audience’s attention by wanting to be one of the girls in the latest viral phenomenon hitting the teenage world; the Flock of Girls video. You can see it here

This video is for the teenage market.

However, watch the video and see how many hot products and trends meepersanon mentions.

One is Harry Potter and the Order of the Phoenix movie.

She even sells video games. I know I wan’t to buy one. I want to buy guitar hero even though I have playing guitar for 36 years.

Oh, lonelygirl15 is in meepersanon’s big book of skanks.

Brilliant.

She brands herself by latching onto somebody already famous.

She attracts traffic by talking about what kids want now.

How do they make money? Watch the video alway to the end.

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Here is another way sleazy internet marketing grease balls drive people away.

Don’t you really hate Spammers using your email address as the return address?

I am sure you would remember sending sixty seven emails about a sale on Viagra, wouldn’t you?

This is definitely one of the most annoying email marketing tactics around.

But it must work as Spammers keep on doing it.

Later, Part Three of The Five Most Common Annoying Internet Marketing Tactics Guaranteed to Drive Visitors Away.

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If you been on the internet for more than a day or two, I am sure you have wanted to ring the necks of some webmasters, haven’t you?

Don’t you hate when you jump through hoop after hoop, just to find nothing of value.

A long time ago someone said, “if you satisfy a customer they will tell one maybe two friends. If you make them mad they will tell everyone they know.”

Here are five internet marketing techniques guaranteed to make people angry

1) Using search engine optimized private label articles as part of their email marketing campaigns.

Private label rights predate the internet. I suspect the name private label is from the clothing industry where somebody can pay a manufacturer to put their name on the label.

I am sure most celebrities did not open their own manufacturing plants. No, they outsourced manufacturing.

Now more people have the opportunity to make money online by using private label content. Possessing the ability to construct a sentence is no longer a prerequisite for being a writer. Private label rights are available for e-zines, websites, software and e-books.

Private label content can be… well, quite good. The products might just be superb. However, most internet marketing products sold with private label rights are shoddy products. Like all things for sale you get what you pay for.

However, sending articles designed to rank high in search engine, no matter how well written, as content for a series of emails or an e-zine annoys subscribers to no end.

These articles are stuffed with keyword phrases robots like. People, on the other hand, find them boring and repetitive.

Let me illustrate. I spend fifteen to twenty hours a week working for Alberta Native News, I read as much as I can about advertising, sales and copywriting. One day, while surfing the net, I signed up for a free twenty four part email course on copywriting.

Every single email was stuffed with high demand keyword phrases few websites target such as copywriting assignments or copy writing as a job. Being Adsense articles they offer no value. The point of Adsense articles is to make the visitor want to leave the site by clicking on of the Google Ads.

After the third article I left by clicking on the unsubscribe link, wouldn’t you?

Stay Tuned For Part Two of The Five Most Common Annoying Internet Marketing Tactics Guaranteed to Drive Visitors Away

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I have never met anyone with the name Jerry Reeder. However, I found a number of people named Jerry Reeder by searching for Jerry Reeder on Google. I am sure everybody is a nice person, except for the sex offender in Texas.

That Jerry Reeder is the reason I registered jerryreeder.com

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Wanted Marketing Gurus. No experience required.

Right now, thousands of hardworking honest people, just like you and I , are being taking advantage of by instant gurus.

An instant guru you buy private label articles, private label books, resale rights and whatever else they need to make money with zero experience.

Here are the ten steps to being an instant guru.

1) You join a private label membership site.

2) Repackage and retitle some marketing reports and software

3) Buy private label articles

4) Load the articles into an autoresponder. This is your instant ezine.

5) Create a free membership ste with an One Time Offer

6) Buy thousands of email adressesses

7) Advertise the free membership site

Join a Giveaway. You get more email addresses.

9) Send out instant ezine

10) Promote other instant gurus.

Tell me if I am wrong.

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Warning! This video is scary.

15 Seconds of Horror

There are other videos on the page as well.

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Something wonderful is about to happen. Four special reports are nearing the completion. One will halp you build downlines. Another will show you how to drive free targeted traffic. The third report shows you where you can get free advertsing.

The subject matter of the fourth report is hush hush. However, you are going to wish you read this last year.

I still have to get my optin pages done as well as install the sofware that will automate, track and deliver.

Then there is the followup emails and the ezine.

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