MarketingExperiments.com Publishes PPC Relevance Case Studies Regarding Paid Subscription Sites
MarketingExperiments.com just released their latest brief where you get the results of two pay per click marketing tests for Encyclopedia Britannica and a major online newspaper.
Relevance, as you may know, is how closely related the keywords in your ads and the keywords on your landing page are to the actual search term the visitor entered.
It stands to reason closely matching ads and landing pages should get more qualified visitors and conversions, doesn’t it?
The Britannica test showed how changing just one word in the ad resulted in 147% more clicks.
The second case study delves into more esoteric relevance issues such as relational relevance, necessity relevance, instant recognition and visitor motivation.
MarketingExperiments.com publishes these briefs twice a month. If you are looking for valuable insights gathered from actual case studies internet so you can implement internet marketing best practices for your own business then I suggest you subscribe to MarketingExperiments.com free internet marketing newsletter
This post is filed at technorati.com under MarketingExperiments.com, marketing experiments and ppc relevance
