MarketingExperiments.com Publishes PPC Relevance Case Studies Regarding Paid Subscription Sites
MarketingExperiments.com just released their latest brief where you get the results of two pay per click marketing tests for Encyclopedia Britannica and a major online newspaper.
Relevance, as you may know, is how closely related the keywords in your ads and the keywords on your landing page are to the actual search term the visitor […]
